in studio -

in blue handmade

in blue handmade. read. carry. write. cover. enjoy.

In Blue started in 2008, after a relocation from bustling Chicago to a small farm in Southern Illinois. I bought a sewing machine on the way down, learned how to work it, and never looked back.  Going from "I" to "we" with a team of  leather working magicians and  50,000+ items in sales, In Blue has gone from one brick and mortar shop to a studio that we call home.  

Now located in Asheville, NC, In Blue resides in a converted warehouse studio space in West Asheville. Together we make each piece by hand every day. We start with top grain cowhides, trace and cut our pattern pieces, sew 'em up, stamp down our ink, and ship them to your door. 

 It has been our pleasure to take our wares on the road, attending and vending many major music and arts festivals, including  (but not limited to) Bonnaroo Music and Arts Festival, Merle Fest, Pitchfork Music Festival, and the Newport Folk Festival.  Check out the on tour button for upcoming appearances and pop-up shops. 

Most importantly, we love what we do, and it means the world to the In Blue team to be able to bring you a personalized craft and a unique way to express yourself.

Mary Lynn Schroeder

Owner, Maker, Designer, Design, Sewing, Printing, Emailing, General Owner Stuff, Coffee Procurer, Dogwalker.

My name is Mary Lynn, I came from a small farm in Southern Illinois to the beautiful city of Asheville, North Carolina. I cut, sew, and print leather every single day... I am most excited by color and texture, along with the reckless abandonment of the thimble.

I own In Blue Handmade, Inc. I am lucky enough to work with the best team in the world. I get to focus on printing, sewing, and designing these days, and lots and lots and lots and lots of emailing...

Meet the Team


Maker, Designer, Customer Communication, Printing, Keeping Everyone In Line...

Brit is one of the main lifelines of In Blue. She has been with us for years now, and is a master leather printer. She crafts up a storm, and always wins multi-tasking MVP at our annual awards ceremony...Brit rocks, and she makes great cupcakes.


Maker, Sewing, Cut Room, Logic

Stacy is an amazing seamstress! She kills it at the JUKI industrial machines we use, and she is one of the most intelligent, adaptable crafters we have ever seen! Her experience in framing is a huge asset to our team, and she is our best dj...

Travis Nevill

Wholesale Manager, Maker, Move Buster...

Travis! Trizza! The best dancer in our studio by far! Travis manages our 200 + wholesale accounts, and helps out with production room stuff. If you have a shop and want to carry In Blue, Travis is your guy go-to guy!

Jeff Falbo

Shipping Guru, Leather Tetris Expert, Logistics Manager

Jeff came to us at the perfect time, and has smoothly fit right in! Jeff works festivals with us, ships like a beast, and is willing to listen to so much of the terrible music we blast in studio... what a perfect!

Stephen Murray

Musician, Artist, Maker 

Holy Ghost Tent Revival came in for our ' Between The Lines' interview series.  It was right before the busy holiday season, so we recruited this guy, and what a great decision it was!  He will be in and out of the studio with us between touring with the band.